With the popularity of the domestic real estate market, buying a house has become something everyone will experience. Whether you buy a house, a villa or a shop, you should first look at the sand table model. Building model Sand table has become more and more common in daily life, especially in real estate sales companies. A building sand table model in the center of the hall has become an essential main object. A good sand table model can effectively improve consumers' purchase desire, so it is necessary to prepare a beautiful sand table model.
Reality is an important feature of building models. Let's take the model we saw when buying a house as an example. The model we saw is the real structure of a residential area. Therefore, according to the current actual situation, both the buildings in the residential area and the environment of some residential areas need to be displayed in a real way and in a certain proportion, The building model here has a very important guiding role for our understanding of the whole building, so authenticity is an important feature of the building model. In addition, the materials of these building models are not used. Now we often see various models. The materials of paper, plastic and glass have different characteristics. We need to choose different materials according to our time needs and our own architectural characteristics.
For example, the housing model, villa model and industrial park model are the overall models of the whole community. The size of the model, the proportion of the building model and the proportion of the plants must be determined first. These are one model, and the facilities around the community. The appearance of the whole community should consider the surrounding greening. The housing model pays more attention to a good living environment, so it is very important to create an atmosphere. Buildings usually use warm colors, which will make the living environment warmer.
Building a persuasive sand table model can provide more intuitive sales tools for sales personnel, and give buyers a better understanding of the location, transportation, education, medical care, elderly care, leisure and other conditions of housing. It is a marketing demand for businesses and a decision-making demand for buyers.
According to the classification model of villas, it can also be divided into residential model, villa model, single family villa model, townhouse model, double villa model, superimposed villa model and air villa model. Different villa models have different characteristics:
1. At present, the competition in the real estate market is becoming increasingly fierce. As the main sales tool, the sand table model of villa real estate represents the image of the project and the brand of the developer, so the position of the sand table is increasing.
2. Villa model is a step for customers to directly contact the project, and also an important sales tool of "experiential marketing", so whether the sand table can leave a good impression on customers plays an important role in the success of the transaction.
3. The core content of villa model production is to organically combine the concept of "experiential marketing" into the sand table, so that consumers can achieve the purpose of sales through systematic vision, touch and experience.
4. The production standard of villa model should be consistent with the project level and the temperament of the target customer group. Only in this way can we arouse the resonance and psychological communication of target customers and achieve the purpose of "experiential marketing".
5. A good sand table model work can not only show the advantages of the project, but also have good communication with customers in terms of materials, lighting, and interaction, so as to enhance customers' confidence in the purchase of the project and promote sales.
